About Us


Liz is a New Jersey native and former lawyer living in Seattle, Washington with her husband Josh and their three young children.  In 2010, they left their Manhattan apartment for Josh's work assignment in Germany, where they started their family. 


Three continents and three babies later, the family now calls Seattle their home.  In raising their kids, Liz has tried out every baby product imaginable, and found the need for great-looking, easy to use baby essentials that are sturdy enough to survive the harsh, wet conditions of the Pacific Northwest.  


Liz's goal is to make life easier for babies and their parents, without sacrificing quality or style.  She loves to share what she's learned along the way, and hopes that you will share your thoughts with her as well!